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spotify

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Last Updated:

25/03/2024

7.1 Spotify Sponsored Playlist

Align your brand with culture and maximise awareness with exclusive sponsorship of Spotify’s most popular owned & operated playlists. Sponsored Playlists drive sponsorship engagement with native promotion and in-playlist media, connecting your brand with a loyal fanbase of listeners across their favourite playlists.

7.2 Spotify overlay ads

Reach your audience with digital display ads designed for viewability. Overlay is delivered when the user returns to the Spotify app, ensuring maximum brand impact. The immersive display ad unit is clickable and drives traffic to your brand's website or app.

7.3 Spotify homepage takeover

Create a high-impact experience by showcasing your brand message on the front of Spotify’s Desktop Homepage for 24 hours. The Homepage Takeover is clickable and supports rich media like video and audio, enabling brands to include interactive elements to further capture views.

7.4 Spotify Leaderboard

Scale your campaign reach with a visual ad that will be the only message shown for 30 seconds. Leaderboard display units are clickable, and only served when Spotify is in view.

7.5 Spotify Video Takeover

Tap into industry-leading viewability. Video Takeover ads are delivered during a listening session when the user is actively browsing through the catalog to discover music and podcasts. The ads include a companion banner with a customisable call-to-action to help drive engagement. Remember, Video Takeover ads are delivered only when the screen is in view.

7.6 Spotify Sponsored session

Boost brand affinity with our impactful video advertising experience. Sponsored Session initiates a 30-minute ad-free listening session, delivered only when the screen is in view in a sound-on, 100% share-of-voice environment.

7.7 Spotify companion display ad

A display ad unit is the visual element of your audio ad and appears when listeners engage with the Spotify app during an ad break.

7.8 Spotify Audio ad

Spotify audio ads are 15- or 30-second audio spots combined with a companion display ad.