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A guide to the complex world of social media

   

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Snapchat

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Last Updated:

10/07/2024

9.1 Snapchat story (Images & videos)

A Snapchat story is a photo or video you post to your Stories feed. Stories live for 24 hours, and people can view them as often as they want during that period. Once the 24-hour time limit is up, Snapchat automatically deletes the story.

9.2 Snapchat Single Image ad

Single Image Ads appear as still images on Snapchat. Simply add an attachment and enable Snapchatters to swipe up and take action.

9.3 Snapchat Single video ad

Video Ads appear as videos on Snapchat. Simply add an attachment and enable Snapchatters to swipe up and take action.

9.4 Snapchat collection ad (images & videos)

Collection Ads are full-screen shoppable ads that showcase a series of products and appear in-between stories.

9.5 Snapchat Story Ad (Images & videos)

Snapchat Story Ads are 3-20 single images or video ads, delivered in-between content or through a branded tile in Snapchat's Discover section.

9.6 Snapchat ar lens experience

Branded AR experiences that appear within the Snapchat camera.

9.7 Snapchat filter

Branded filter overlays that Snapchatters can apply after taking a Snap, whether it's an image or video.