1.1 Instagram Feed (Images)
The Instagram feed is a constantly updated list of photos and videos that appears when you open the Instagram app. The Instagram feed displays photos and videos from accounts that people follow and from advertisers.
1.2 Instagram Feed carousel (Images & Video)
You can use the carousel format in the Instagram feed to showcase up to ten images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
1.3 Instagram Feed Collection (images & videos)
You can use the collection format in the Instagram Feed to make it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way. A collection ad in Instagram Feed includes a cover image or video followed by 3 product images. When someone taps on a collection ad, they see a full-screen landing page that drives engagement and nurtures interest and intent.
1.4 Instagram story (images & videos)
Instagram Stories can bring your business to life in an immersive format, with options to add stickers, emojis and other creative elements. These full-screen vertical ads appear to viewers between organic Instagram Stories.
1.5 Instagram Story Carousel (Images & Videos)
You can use the carousel format in Instagram Stories to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card. Instagram Stories will display between 1 to 5 cards automatically before giving viewers the option to tap Expand story to see the remaining carousel cards.
1.6 Instagram Story Collection (Images & Videos)
You can use the collection format in the Instagram Stories to make it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way. A collection ad in Instagram Feed includes a cover image or video followed by two product images. When someone taps on a collection ad, they see an Instant Experience – a full-screen landing page that drives engagement and nurtures interest and intent.
1.7 Instagram reels
Reels are entertaining, immersive videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your business. People come to Reels to participate in cultural trends, collaborate with the community and discover new ideas. With creative tools like effects, music, and stickers, your business can create entertaining videos that inspire your audience.
1.8 Instagram Instant experience
Instant Experience (IX), formerly known as Canvas, is an immersive fullscreen format for mobile devices. You can use an Instant Experience template to create a dynamic format for your ads. On Instagram, Instant Experience can be supported in both stories and feed.
1.9 Instagram Explore (images & videos)
Instagram Explore is a discovery surface where Instagram sources content from across the platform based on a given person's interest. It appears on the same page as the search function and shows posts from accounts that the user does not yet follow. Ads in Instagram Explore appear between organic content.
1.10 Instagram Shop
Instagram Shopping ads enable people to tap a product tag for more information about an item and how to purchase it. Your ad must be in the single-image, carousel or collection format and will appear as square 1:1 images.
